Terms of service

Last updated 18 October 2026.

Draft for review. These terms apply between The Reneal Effect ("we") and the business that uses Business Bestie AI ("you"). They will be reviewed by an attorney before general release.

The service

Business Bestie AI is an AI assistant that answers your customers on your WhatsApp Business number, using the knowledge sheet and settings you provide, with an inbox, leads list and alerts for you.

Fees

• A once-off set-up fee (R1 500 unless agreed otherwise) and the monthly fee of your plan, paid in advance.
• Each plan includes a number of assistant replies and fair AI use per month. When they run out, the assistant stops writing replies and chats come to you until the next month or until you change plan.
• Meta's own charges for messages you send first (templates) are not included and are billed by Meta or passed on at cost.
• If a payment is more than 7 days late, the assistant stops answering until it is paid. Your inbox and data stay available.

Your responsibilities

• Keep your knowledge sheet accurate and up to date: the assistant tells customers what it says.
• Follow WhatsApp's Business and Commerce policies, and the law, including POPIA and the Consumer Protection Act. Only message customers first where they have agreed to it.
• Respond to chats handed over to you, and to your customers' requests about their personal information.
• Keep your logins private.

About the AI

The assistant is designed to answer only from your knowledge sheet, never to invent prices and to hand over when unsure, but like any AI it can make mistakes. Bookings, orders and quotes it captures are requests for you to confirm; they are not confirmed until you confirm them. Review your chats regularly.

Your data

Your customers' information remains yours. We process it only to provide the service, as described in the privacy notice, and delete it when you leave (after giving you a chance to download your leads).

Liability

To the extent the law allows, our total liability is limited to the fees you paid in the three months before the claim, and we are not liable for indirect losses or for Meta's or other providers' outages.

Ending the service

Either side may end the service with one calendar month's written notice. We may suspend it immediately for misuse, such as spam or unlawful content.

General

South African law applies. We may update these terms with 30 days' notice.